Tata Sons is planning to launch its ‘Super App’. The stage is set for the conglomerate to enter into the online retail business.
The Tata group is all set for the app’s pilot launch in September. Tata Sons Chairman, N Chandrasekaran has already met global investors regarding the app launch. The Tata digital board is likely to be reconstituted with Chandrasekaran as Chairman.
The proposed move is significant because it will put the 152-year-old Tata Group in close competition with Reliance JioMart, Amazon India, and Walmart-owned Flipkart, all of which are controlled by billionaire Mukesh Ambani. Furthermore, the digital mode has gained wide acceptance in Tier 2 and Tier 3 cities since the Covid-19 outbreak.
The Tata group put the finishing touches on its super app and the ongoing amalgamation with some of the group’s existing digital businesses, such as Tata Cliq and several educational apps, after acquiring online grocery seller BigBasket and online pharmacy startup 1mg.
Chandrasekaran wants this massive project to be operational by the end of his first five-year term as chairman of Tata Sons. Following in the footsteps of Ambani, who raised about $20 billion in 2020 for his digital businesses from internet behemoths like Facebook, Alphabet, private equity firm Silver Lake Partners, and others, the Tata group is also considering raising funds from global investors.
